Privacy Policy
Last updated: 2025-12-12
Last updated: [12/12/2025]
This Privacy Policy explains how Viibella Ltd (“**Viibella**”, “**we**”, “**us**”, or “**our**”) collects, uses, shares, and protects your personal data when you use our website and services, including [https://www.viibella.com](https://www.viibella.com) and any related applications or tools (collectively, the “**Platform**”).
By accessing or using the Platform, you agree to the terms of this Privacy Policy. If you do not agree, you must not use the Platform.
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1. Who we are
Viibella is an 18+ online creator monetization platform that allows creators to publish and monetize content and allows fans to access and pay for that content.
Data Controller:
Viibella Ltd
Website: [https://www.viibella.com](https://www.viibella.com)
Email: [[support@viibella.com](mailto:support@viibella.com)]
Registered address: [Viigroup 61 Bridge Street, Kington, HR5 3DJ, United Kingdom]
Jurisdiction: [England]
For the purposes of UK and EU data protection law (including the UK GDPR / EU GDPR), Viibella Ltd is the “controller” of your personal data.
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2. Who this policy applies to
This Policy applies to:
* Fans who register to view or purchase content;
* Creators who register to publish and monetize content;
* Visitors who browse the Platform without creating an account;
* Any other individual whose personal data we process in connection with the Platform.
The Platform is strictly for individuals who are 18 or older and have reached the age of majority in their jurisdiction. We do not knowingly collect personal data from anyone under 18.
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3. Data we collect
We collect and process different types of personal data depending on how you use the Platform.
3.1. Information you provide to us
Account and profile data
* Name or display name
* Username / handle
* Email address
* Password (stored in hashed form)
* Profile information (bio, profile picture, links, preferences)
Creator data
For Creators, we may also collect:
* Legal name
* Date of birth (for age verification)
* Country of residence
* Identity verification details (such as ID documents or partial information from them, handled via third-party KYC providers where applicable)
* Payout details (e.g. bank account details, payment account identifiers)
Content data
When you upload or publish content, we process:
* Photos, videos, audio, text, and other media you upload
* Captions, titles, tags, pricing settings, and other metadata
Communications
* Messages you send to us (support requests, complaints, feedback)
* Messages exchanged between users on the Platform (where applicable)
* Other communications (email correspondence, form submissions)
3.2. Information collected automatically
When you visit or use the Platform, we automatically collect:
* Device and usage data: IP address, browser type, operating system, device identifiers, access times, pages viewed, referral URLs, and interactions with the Platform.
* Log data: error logs, security logs, login attempts, and activity logs related to your account.
* Approximate location: derived from your IP address (country/region).
3.3. Cookies and similar technologies
We use cookies and similar technologies to:
* Keep you signed in;
* Remember your preferences and settings;
* Analyse Platform performance, traffic, and usage;
* Improve security and detect abuse.
You can control cookies through your browser settings; however, disabling certain cookies may affect basic Platform functions.
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4. Payment processing and financial data
We do not store or process full card details on our servers. Payments on Viibella (subscriptions, tips, pay-per-view content, etc.) are handled by third-party payment processors, such as CCBill and/or other providers we may integrate with.
When you make a payment, the payment processor will collect and process:
* Cardholder name
* Payment card details
* Billing address
* Transaction details (amount, currency, date, time)
Viibella receives limited information from the processor, such as:
* Transaction ID / reference
* Last 4 digits of card (if applicable)
* Payment amount and status
* Basic billing data needed for accounting and fraud checks
We use this data to:
* Confirm and provide access to the content or subscription you have purchased;
* Manage Creator earnings and reports;
* Detect and investigate fraud or misuse;
* Comply with our legal and financial obligations.
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5. How we use your data
We use your personal data for the following purposes and legal bases:
5.1. To operate and provide the Platform
(Legal basis: performance of a contract; legitimate interests)
* Creating and managing your account;
* Enabling you to upload, publish, view, and purchase content;
* Managing subscriptions, PPV content, tips, and other features;
* Handling Creator earnings and payouts.
5.2. To maintain safety, security, and compliance
(Legal basis: legitimate interests; legal obligation)
* Verifying that users and Creators are 18+;
* Conducting risk, fraud, and abuse monitoring;
* Enforcing our Terms and content policies;
* Responding to legal requests and law enforcement where required.
5.3. To communicate with you
(Legal basis: performance of a contract; legitimate interests; consent, where required)
* Sending transactional emails (account verification, password reset, purchase confirmations, payout notifications, policy updates);
* Responding to your support requests and feedback;
* Sending important service or security notices.
We do not send generic marketing newsletters without appropriate consent. If we do so in future, we will provide clear opt-in and unsubscribe options.
5.4. To improve and develop the Platform
(Legal basis: legitimate interests)
* Analysing usage patterns, performance, and user feedback;
* Testing and improving features, usability, and content discovery;
* Training internal models or systems to detect spam, abuse, and prohibited content.
Where we use data for analytics, we aim to use aggregated or pseudonymised data wherever practical.
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6. Sharing your data
We share your personal data only when necessary and with appropriate safeguards:
6.1. Payment processors
We share data with third-party payment processors (such as CCBill and similar providers) to:
* Process payments from Fans;
* Route earnings to Creators;
* Handle refunds, chargebacks, and disputes;
* Comply with anti-fraud and financial regulations.
6.2. Service providers
We use third-party service providers for:
* Hosting and infrastructure;
* Email delivery;
* Analytics and performance monitoring;
* Customer support tools;
* Identity verification and KYC (for Creators).
These providers only process your data on our instructions and under appropriate data protection agreements.
6.3. Other users (public/Creator interactions)
Some information is visible to other users on the Platform, depending on your settings and role:
Your *Creator profile**, display name, and public content are visible to Fans and visitors;
* Fans may see basic purchase or subscription status for their own accounts;
* We do not disclose your real name or contact details to other users unless you choose to share them or unless required by law.
6.4. Legal and regulatory disclosure
We may disclose your data to third parties if we believe in good faith that this is necessary to:
* Comply with legal obligations, court orders, or law enforcement requests;
* Protect the rights, property, or safety of Viibella, our users, or others;
* Detect, prevent, or address fraud, security, or technical issues.
6.5. Business transfers
If Viibella Ltd is involved in a merger, acquisition, asset sale, or reorganisation, your data may be transferred as part of that transaction, subject to appropriate safeguards and applicable law.
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7. International transfers
Our servers, service providers, or payment processors may be located in countries outside your own, including outside the UK and EEA.
Where we transfer personal data internationally, we do so:
* On the basis of an adequacy decision (where applicable), or
* Using appropriate safeguards such as standard contractual clauses or equivalent.
You can contact us for more information about international transfer mechanisms we rely on.
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8. Data retention
We retain personal data only for as long as necessary for the purposes described in this Policy, including to:
* Provide the Platform and services to you;
* Maintain business and financial records;
* Resolve disputes and enforce our agreements;
* Comply with legal and regulatory requirements.
Approximate retention patterns:
* Account data: kept while your account is active and for a period after closure where necessary for legal or legitimate business reasons.
* Creator content and earnings records: retained as long as necessary for accounting, compliance, and dispute resolution.
* Logs and security data: kept for a limited period, typically no longer than is required for security, fraud prevention, and system integrity.
We may anonymise certain data so it is no longer associated with an identifiable individual and may use that data for analytics or improvement purposes indefinitely.
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9. Children and minors
The Platform is strictly for adults (18+) only. We do not knowingly collect or process personal data from anyone under 18.
If we become aware that a user is under 18, or that content involving a minor has been uploaded:
* We will promptly deactivate the account;
* Remove any associated content;
* Take any further steps required by law, which may include reporting to relevant authorities.
If you believe we hold personal data relating to a minor, contact us immediately at [[support@viibella.com](mailto:support@viibella.com)].
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10. Your rights
Depending on your location, you may have the following rights regarding your personal data:
* Access – to request a copy of the personal data we hold about you.
* Rectification – to correct inaccurate or incomplete data.
* Erasure – to request deletion of your personal data in certain circumstances.
* Restriction – to request we limit processing of your data in certain circumstances.
* Portability – to receive your data in a structured, commonly used format, where technically feasible.
* Objection – to object to certain processing (e.g. profiling, direct marketing) based on our legitimate interests.
* Withdraw consent – where we rely on consent, you can withdraw it at any time (this will not affect processing carried out before withdrawal).
To exercise any of these rights, contact us at [[support@viibella.com](mailto:support@viibella.com)] and provide enough information to identify your account. We may need to verify your identity before responding.
You also have the right to lodge a complaint with a supervisory authority. For users in the UK, this is generally the Information Commissioner’s Office (ICO). For users in the EEA, this will be your local data protection authority.
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11. Security
We use appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or alteration. These measures include:
* Access controls and authentication;
* Encryption in transit (HTTPS) and at rest where appropriate;
* Regular updates, monitoring, and security reviews.
However, no system is completely secure. You are responsible for:
* Keeping your password confidential;
* Logging out of your account after use;
* Not sharing account access with others.
If you suspect any security issue or unauthorised access to your account, notify us immediately at [[support@viibella.com](mailto:support@viibella.com)].
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12. Third-party links and services
The Platform may contain links to third-party websites or services (for example, social media profiles, external portfolios, or payment processor pages). These sites are not operated by Viibella.
We are not responsible for the privacy practices of third-party sites or services. We encourage you to review their privacy policies before providing any personal data.
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13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.
When we make changes, we will:
* Update the “Last updated” date at the top of this Policy;
* Where appropriate, provide additional notice (for example, via email or in-app notice).
Your continued use of the Platform after any changes become effective means you accept the updated Policy.
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14. Contact us
If you have any questions, concerns, or requests related to this Privacy Policy or how we handle your personal data, you can contact us at:
Viibella Ltd
Website: [https://www.viibella.com](https://www.viibella.com)
Email: [[support@viibella.com](mailto:support@viibella.com)]
Registered address: [Viigroup 61 Bridge Street, Kington, HR5 3DJ, United Kingdom]